A UGC creator is a content creator that offers content production as a full-blown service. They create relatable, authentic, and user-generated content that resembles every-day consumer’s behaviors and speaks to your target demographic. An influencer may make content that is similar, but their content is apart of their brand at large and they typically post that content to their personal social media channels. We work with brands exclusively and offer more than a one-off recommendation of your product. You can have more than one UGC creator at a time to bring diversity to your brand, or you can hire one UGC creator to act as the strategy and face behind your brand.

The difference between all these types of content creators comes down to the number of deliverables and amount of social media management involved.

A UGC Creator will create 3-5 videos per month for your brand, and their content will resemble videos that your every-day consumers are making when they recommend your product. Their goal is to speak to your ideal consumer and sway them to see why they need your product in their life. There is strategy involved, but they won’t spend as much time consulting your brand and analyzing your insights after posting.

A Social Media Manager is a lot more involved in your content creation and social media strategy. They curate a content calendar for you, create up to 15-20 videos per month for your social media channels, and perform data analysis on your insight after roughly 3 months of posting consistent content.

An influencer is more like a traditional referral or brand partnership where they create one off videos for your brand on their personal channels, and work with many brands at a time. They do not help you with your social media strategy and typically only create 1-2 videos at a time.

We offer 3 main services at AV Creative:

• UGC Content Creation

• Social Media Management

• Brand Consulting

To learn more about each service, visit our services page.

If you’re looking to diversify your brand’s feed and aren’t ready to hire a full-on social media manager, a UGC Creator is the perfect middle-ground. We specialize in getting to know your ideal customer and getting inside the mentality of your consumers. We know what they want to see and how to sell to them without being too sales-y.

Fill our the contact form today and let’s start creating.